BP Renews Nectar Deal

Release date: 15 July 2005

BP Retail in the UK, has renewed its exclusive, long-term agreement with Nectar.

BP was one of the key founder members of the loyalty scheme when it was launched by LMUK in September 2002.

Commenting on the new agreement, Graham Sims, Retail Director, BP UK said: “We are delighted to be renewing our contract with Nectar. The loyalty scheme has been of great benefit and value to BP. We know from customer research that Nectar is one of the main reasons why customers choose a BP site over other brands.”

“Nectar is a distinctive part of the BP brand customer offer – we have seen an 80% increase in active collectors since the start of the scheme,” he said.

Chris Sedgwick, BP Retail UK’s Marketing Director said: “It is easy for consumers to be disloyal when buying fuel. Nectar has changed this for BP. Through consumer research and analysis we know that Nectar delivers double digit incremental % sales and gross margin to our business. Looking ahead we will be further increasing the benefit customers receive from Nectar. We are currently trialling the printing of special offer vouchers for customers at our till points. Each offer is individually targeted and specific to that customer, utilising our Nectar data”.

“Any retail business selling products purchased relatively frequently, in a highly competitive market place, should consider joining Nectar.”

Brian Sinclair, Client Services Director, from LMUK said: “BP is an integral partner in the Nectar programme and is one of the main places where our collectors earn lots of points. We are delighted that BP has renewed their relationship with us and we look forward to continuing to make a positive difference to its business”.

50% of UK households are currently earning Nectar points from 17 sponsors including BP, Sainsbury’s, Threshers, EDF energy and Debenhams. From September 2005, the Nectar Credit Card from American Express will be available and will be the richest and most rewarding credit card for Nectar collectors offering double Nectar points at Nectar retailers.
Note to Editors:
Nectar is available on fuel across all 1,300 BP sites, including dealer sites and BP Express Shop and BP Connect store sales in 400 outlets.
LMUK
Loyalty Management UK (LMUK) operates the Nectar loyalty Programme in the United Kingdom. LMUK also owns Loyalty Management International, a company responsible for launching market leading multi-company loyalty programmes in the Netherlands, Spain, the United Arab Emirates and Canada, where more than 70% of households participate in the programme. LMUK’s management has a total of over 100 years of direct experience in the creation and management of loyalty programmes throughout the world.
Nectar

* Nectar is the largest loyalty programme in the UK with 50% of all UK households participating in the programme
* Nectar is the only true coalition loyalty programme to operate in the UK, with seventeen companies (known as sponsors) joining Nectar. The number of sponsors will continue to grow.
* Currently a Nectar collector shopping across all sponsors could earn points on 40% of their annual household expenditure.Nectar has given back over £450m worth of rewards since its launch.

Contact Information

Sheila Williams

BP Oil UK Retail Press Office

BP

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