Alliance to Save Energy Unveils New ’Super Powers’ Ad Campaign

WASHINGTON, July 15 -- The Alliance to Save Energy announced its new “Super Powers” Ad Campaign and released the following today:

’Secret’ Laboratory Tests Super Heroes’ Super Powers

http://www.projectsuperpowers.com

As Super Heroes capture the attention of moviegoers (Batman and Fantastic Four), gamers, and comic book fans and their growing legions on the Web, a “secret” research laboratory is also captivated by such Super Hero heroics.

The Alliance to Save Energy reveals that it has learned of top-secret experiments on Super Heroes to test their energy-saving Super Powers as the nation battles high energy prices, galloping demand, tight supplies, increased pollution, and energy security threats.

The Alliance’s discovery occurred as the nonprofit international energy-efficiency organization was producing its new Super Powers TV, radio, and Web campaign, reports Alliance Director of Communications and Marketing Rozanne Weissman.

“We were just doing some Web searches, typed in www.projectsuperpowers.com, and seemed to enter a research laboratory site for a place we never heard of - USUM, the abbreviation for Unit of Superhero Utilization Management,” reports John Bell, senior vice president of Ogilvy Public Relations Worldwide, the Alliance’s agency for the Super Powers campaign.

The microsite features research experiments with four Super Heroes -- Louise, better known as “StarBright” for her capability to light up a room without electricity, Gene -- “RayBeam,” who cooks with his super heat vision, Edith -- “StormGirl,” and Daryll -- “ForceField Boy,” -- with video or audio of those experiments, an analysis of the results, and an interactive component.

Clearly frustrated, scientists are noting on all the energy-saving experiments which have gone awry: “There must be a better way.”

They are asking for HELP on the interactive Web site: What Super Heroes might be tested and for what energy-saving Super Powers?

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The Alliance to Save Energy is a coalition of prominent business, government, environmental, and consumer leaders who promote the efficient and clean use of energy worldwide to benefit consumers, the environment, economy, and national security.

Contact Information

Rozanne Weissman

Media Contact

Alliance to Save Energy

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