Online market research panel leader Toluna announces Russian panel community
The Russian panel, currently at 50,000 active members, has been built in direct response to growing demands from Toluna’s client base for single-source sample supplies for eastern European studies.
Frederic-Charles Petit, CEO Toluna, stated, “This expansion is inline with our strategy of continuing focusing on developing the best European online panel. For some time we have been fostering this panel, stimulating it and ensuring it meets our rigorous quality and panel health key performance indicator testing. I am pleased to satisfy our clients demands for a reliable, responsive and highly profiled Russian panel”
The Russian panel community was built by the same planning group responsible for Toluna’s 18 European and Asian panels as well as numerous custom panel building projects for major research clients across Europe.
In keeping with Toluna’s current focus building ‘deep’ panellist portraits, the members are encouraged to continually up-date their profiles across key topic areas, allowing Touna to offer its clients 16 market specific specialist sub-panels whose profiling is tailored to the needs of researchers completing projects in these markets.
Toluna, is Europe’s leading independent online market research panel and technology provider to the global marketing research industry. The company provides sample and custom panel building expertise to over 250 of the world’s leading market research agencies from offices across Europe and North America. Toluna has built and manages a panel community of over 1.2 million active members across 18 European and international countries. This has been extensively profiled into 16 specialist sub-panels, reaching niche segments to provide premium quality survey research data. Due to the expertise gained in building panels across multiple European cultural boundaries Toluna is regarded as the leading custom panel building resource in the European market research industry.
In addition, Toluna’s AutomateSurvey, a highly robust and scalable hosted technology platform, enables research professionals to easily build, manage and run their own surveys and panel communities and has been successfully deployed in 50 major European organisations.
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Fax: +44 (0) 207 153 4557
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- Lee Powney
- Corporate Marketing Manager
- Toluna PLC
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