Atlas, An aQuantitative, Inc. Unit Signs Global Partnership Deal With Media Contacts
Atlas, an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced it had signed a global partnership deal with Media Contacts, the interactive arm of Havas (Euronext Paris: HAV.PA). Atlas will provide technology services and support to Media Contacts’ expanding global network, currently comprising of 30 cities, in 23 countries across the globe.
Following a competitive pitch, Atlas becomes a Media Contacts’ technology strategic partner, supporting the global Media Contacts network, which provides services to over 400 clients worldwide including market leaders such as Air France, Dell, Nike and Reckitt Benckiser.
Atlas will work with Media Contacts to expand further Atlas technology’s integration with Artemis™ - Media Contacts’ proprietary data platform - and enable Media Contacts’ clients to benefit from unique insights into their interactive campaigns’ efficiency and dynamics.
By offering third-party ad serving for the full spectrum of digital advertising formats – banners, search, rich media, in-stream video and VOD (Video on Demand) – the Atlas Digital Marketing Suite is enabling additional avenues for creative optimization and improved targeting to the Media Contacts network.
Yann Le Roux, Senior Vice President, Director of Operations for Global Technologies and Artemis™, said of the appointment, “Our priority was to identify a suitable partner that would be able to support the needs and development of our network worldwide. The integration of the data Atlas can supply into Artemis will enable us to provide unparalled value to our clients, and we look forward to building the relationship further in the future.”
Richard Dunmall, Senior Vice President and Managing Director of Atlas EMEA said, “The technologies we have developed put us in an ideal position to add value to the Media Contacts business and to maximize the impact and effectiveness of the Artemis™ model. Atlas is expected to continue to expand its operations over the course of 2007, and this will allow us to provide additional support not just for the existing Media Contacts markets, but also for those they plan to operate across in the future.”
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