Internet Advertising Blog Asking ’Is Google Too Powerful?’
NEW YORK - Days before the DoubleClick acquisition by Google, ContextWeb’s Internet Advertising Blog was asking, “Is Google Too Powerful?” Now that Google has acquired DoubleClick for $3.1 billion, half a dozen guest bloggers have agreed to join the “Brain Exchange” that is looking at the question from different points of view.
To kick “Brain Exchange” off, Greg Jarboe, the President and co-founder of SEO-PR, asked the question, “Is Google Too Powerful?,” and Jay Sears, the SVP of Strategic Products and Business Development for ContextWeb, took the opposite point of view, calling “Google, the Big Underdog.”
Six more guest bloggers agreed to join the “Brain Exchange” before the DoubleClick acquisition by Google was announced. Now, ContextWeb’s Internet Advertising Blog is packaging their posts together in a special series that will run over the next two weeks.
The six guest bloggers who have agreed to participate are:
Lisa Barone, an SEO copywriter at Bruce Clay, Inc., a provider of search engine marketing services, and a writer for the Bruce Clay blog.
Andrew Goodman, founder of Page Zero Media, a Toronto-based search marketing agency, and co-founder of Traffick.com, an award-winning industry commentary site.
Lee Odden, the CEO and founder of TopRank Online Marketing, an internet marketing agency based in Minneapolis, and editor of the Online Marketing Blog.
Debra Mastaler, President of Alliance-Link, an interactive marketing agency based in Williamsburg, Virginia, and author of The Link Spiel, her link building blog.
Jonah Stein, Senior SEM Director for Alchemist Media, a search engine marketing company with offices in San Francisco and Los Angeles, and writer for The Alchemy of Search and ItsTheRoi.
Amanda Watlington, Ph.D., A.P.R., owner of Searching for Profit, a Boston-based search marketing consultancy, and author of the book, Business Blogs: A Practical Guide.
“We think an exchange of views is healthy because both sides benefit,” says Anand Subramanian, CEO of ContextWeb. “This is also the philosophy behind our ad exchange for buying and selling media, which also works in conjunction with Google AdSense or other advertising networks.”
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