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Oracle to Demonstrate Media and Entertainment Solutions from Content Development through Delivery and Settlement at National Association of Broadcasters Show


Oracle today announced it will demonstrate a media and entertainment solution from content development through delivery and settlement at this week’s National Association of Broadcasters Show in Las Vegas. Oracle brings together a unique portfolio of proven software that enables media and entertainment companies to develop highly profitable business models in a fast-changing environment. The solutions help provide a cost-effective, future-proof IT infrastructure with market leading applications that underpin and facilitate rapidly evolving media and entertainment business strategies. Oracle’s portfolio for media and entertainment integrates industry applications (from Oracle’s Siebel, PeopleSoft, JD Edwards, Portal Software and Demantra acquisitions) with the capabilities of Oracle Applications, Oracle Service-Oriented Architecture Suite (a component of Oracle Fusion Middleware), Oracle Service Delivery Platform (SDP) and Oracle Database.
With support for virtually all distribution channels and types of content, Oracle media and entertainment solutions offer the only end-to-end set of IT products for the entire content value chain. Oracle media and entertainment solutions help companies gain a time-to-market advantage by enabling them to deliver targeted content and promotions, as well as services to meet specific consumer demands. By providing an applications and technology infrastructure to support new media and entertainment services incorporating high volume content management, integrated business rights tracking, marketing resource management, advertising management, campaign management, billing and royalty management and cross-business intelligence, Oracle offers the most complete end-to-end solutions covering the entire content lifecycle for the media and entertainment industry today.

“As boundaries blur and non-traditional players enter the media and entertainment market, a SOA-based IT architecture will ensure flexible, robust and scalable business-IT solutions,” said Christopher Khouri, Industry Analyst, Media and Broadcast Technology, Datamonitor. “Additionally, using software solutions that include capabilities such as business intelligence, effective business rights and revenue management and transparency throughout the entire asset management system, will ultimately increase visibility to real content margins and boost competitive advantage for media and entertainment companies.”

All of the entertainment companies in the Fortune Global 500 rely on Oracle Applications to enable improved corporate performance, content scalability and reliability, enhanced revenue management and a standards-based architecture that lowers the total cost of ownership and ensures business responsiveness to changing market conditions. Industry leaders also rely on Oracle’s infrastructure software for highly scalable and reliable database performance.

“Each media and entertainment company is unique, yet all are looking to their software partners to provide the technological infrastructure and applications to meet their evolving business requirements,” said Lars Wahlstrom, Group Vice President of Communications, Media and Utilities for Oracle. “Oracle is uniquely positioned to provide infrastructure software and applications that accelerate business processes for media and entertainment companies from content development through delivery and settlement, based on our market-leading products and relationships with key partners.”

Oracle media and entertainment solutions enable companies to:

* Deliver innovative products and services quickly - leveraging integrated, open standards-based software to move to a flexible, services-oriented architecture that allows providers to gain competitive advantage through the rapid delivery of innovative products
* Strengthen shareholder value - optimizing corporate performance with increased cross-business intelligence, while maximizing financial and administrative processes to improve business efficiency and reduce costs with market-leading enterprise resource planning, human resources and business intelligence software
* Achieve success in converging markets - creating better business results by managing content and advertising, tracking business rights, as well as managing billing and revenue across all distribution channels
* Enable smart growth - using market-leading customer and partner relationship management software with self-service capabilities to acquire, retain and extend global customer and partner bases upon demand

Oracle’s unique solutions for broadcasting companies deliver content to targeted consumers when, where and how they want it. Oracle executives will provide a demonstration of Oracle’s end-to-end solution for broadcasting companies at the Oracle booth at the Las Vegas Convention Center, North Hall, #3538, at NAB SHOW 2007 in Las Vegas, April 16 - 19, 2007. This proof of concept (POC) demonstrates a real-world scenario of an end-to-end flow showing how audio-visual content providers can exploit new distribution channels, manage advertising, check rights, deliver content, manage billing and share revenue in real time. Powered by Oracle Business Intelligence, Sophoi’s Intellectual Property Licensing Suite, Oracle’s Siebel CRM, Oracle Communications Billing and Revenue Management and Oracle E-Business Suite, this POC also uses Oracle Fusion Middleware capabilities such as Oracle BPEL Process Manager and Oracle SOA.


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