hyron Debuts Award Winning Mobile Suite At NAB2007
Chyron Corporation (OTC BB: CYRO) has today announced its innovative Mobile Suite of products for the Chyron CAMIO newsroom system, resulting in a major breakthrough for the broadcast market. The new Mobile Suite, which consists of two products: the award-winning WAPSTR and MOS2WAP allows anyone with a mobile phone to contribute content to their local news and become a Citizen Journalist.
The award-winning WAPSTR is a Multimedia Messaging Gateway and CAMIO plug-in, interfacing with the public mobile phone network. The WAPSTR technology enables simple upload of photos and videos from mobile phones, directly into Newsroom Computer Systems. Journalists have instant access to these materials, which can quickly and easily be dropped into templates for immediate on-air use.
MOS2WAP, is a WAP Server and CAMIO system plug-in, for simultaneous publication of WAP pages. MOS2WAP allows story creation directly from within Newsroom Computer Systems. Changes to the rundown and breaking news stories are instantly posted to the WAP server, increasing newsroom efficiency and immediately reaching broadcasters’ new mobile audiences.
WAPSTR attracted huge interest and won several awards during its first European showing at IBC, in September 2006. Since then, Chyron has announced its first European installation at Spanish television network and media company, Antena 3.
The major Spanish broadcaster is using WAPSTR to display viewers’ questions, comments, birthday pictures and video via their mobile phones during its new, morning magazine show, Espejo Público. These messages are then displayed in the lower third of the screen throughout the programme, using WAPSTR, in conjunction with Antena 3’s CAMIO graphic asset management system and Chyron LEX graphics systems.
Michael Wellesey-Wesley, Chyron CEO commented, “The role of the Citizen Journalist has become a huge part of news broadcasting across the world. By launching this new suite of Mobile products, Chyron has embraced the changing face of news journalism providing broadcasters with a new platform to reach their viewers, building relationships and significantly extending news coverage.”
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