Google AdSense for Audio Now Compatible with Industry Leading Station System Providers

Support by Broadcast Electronics (BE), ENCO Systems and LAN International’s VIERO® Brings Google Advertisers to More Radio Stations

MOUNTAIN VIEW, Calif.,- Google Inc. today announced that Google AdSense™ for Audio is now supported by the leading radio station systems. Providers announced separately today include Broadcast Electronics (BE), ENCO Systems and LAN International’s VIERO.

“With AdSense for Audio, we’re committed to bringing new advertisers and new dollars to radio,” said Jim Woods, Director of Product Management, Google. “Support from premier partners like BE, ENCO and VIERO is a major step towards allowing all radio stations to gain access to this new and complementary revenue channel.”

AdSense for Audio is an automated way for radio stations to supplement their existing revenue streams by making their inventory available to Google advertisers, most new to radio, that aren’t otherwise easily accessible today. By integrating directly with stations’ systems, AdSense for Audio allows ads purchased by Google’s Audio Ads advertisers to be placed directly into the stations’ broadcasts, while at the same time making sure stations retain total control over their inventory through the tools and systems they’re already accustomed to. Radio station system compatibility is built on the AdSense for Audio API.

AdSense for Audio is currently available to stations using BE’s AudioVAULT Vault2 and AV100 product lines, in addition to Google’s own automation systems, SS32 and Maestro. ENCO’s DAD automation system and LAN International’s VIERO revenue management suite of tools, when used in conjunction with RCS NexGen™, will soon be AdSense for Audio compatible as well.