Cotton Incorporated and Talbots Kids Launch “Talbots Kids American Star Tee” Promotion
Cotton Incorporated and Talbots Kids will team up April 16th-May 13th for the “Talbots Kids American Star Tee” promotion, a multi-faceted marketing campaign featuring a gift-with-purchase incentive and sweepstakes offer.
During the promotion, shoppers buying $100 or more of cotton apparel at Talbots Kids stores will receive an exclusive American Star Tee, a 100% cotton tee shirt featuring an American flag within a star shape. This tee is available in sizes ranging from 18 months to size 18-20, and has a retail value of $18.00. In addition, customers can enter for a chance to win one of five $300 gift cards, good for both parent and child, to be redeemed at any Talbots or Talbots Kids store.
The campaign will be promoted via multiple retail channels including the Talbots Kids retail stores and online shopping site (www.talbots.com), as well as Cotton Incorporated’s consumer site, TheFabricofOurLives.com. Additionally, the campaign is being supported through direct mail and newspaper advertising in five major markets: New York, Boston, Chicago, Washington and Philadelphia.
“We are very excited to partner with Talbots Kids for the Talbots Kids American Star Tee promotion;” states Paula G. Rosario, Vice President Consumer Marketing - Strategic Alliances, Cotton Incorporated. “This retailer’s commitment to providing classic fashions in natural fibers is a perfect fit with our overall objective and philosophy. We are thrilled by the opportunity to give something back to those shoppers who want and appreciate the many benefits of beautiful, fashionable and easy-to-care for cotton clothing.”
Established in 1947, Talbots is a leading specialty retailer, cataloger and e-tailer of women’s, children’s and men’s apparel. Known for its classic approach to fashion and service, Talbots currently operates over 1,100 stores throughout the U.S., Canada and the U.K, including 67 Talbots Kids stores. Talbots Kids toll-free catalog shopping is offered at (800) 543-7123, and online shopping is available at www.talbotskids.com.
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