BASF at In-Cosmetics in Paris

Germany - BASF is all set to present the company’s cosmetic and personal care expertise at In-Cosmetics, the international exhibition for cosmetic ingredients taking place in Paris, France from April 17-19.

BASF Cosmetic Solutions are the BASF experts for the cosmetics and personal care industry, offering an extensive range of cosmetic polymers, active ingredients as well as organic and inorganic UV filters. Last year’s acquisition of Engelhard businesses added effect pigments and delivery systems for advanced solutions to the company’s range.

New product: Luvitol® Lite for skin as soft as cashmere
BASF Cosmetic Solutions’ latest product is Luvitol Lite, a light emollient for use in skin and hair care products. It improves skin hydration for softer, smoother looking skin. This new product is highly versatile and suitable for use in a range of products, including skin creams and lotions, shower oils and gels, shampoos and conditioners,
lipsticks and mascaras. In-Cosmetics will be Luvitol Lite’s first presentation to a broad audience.

Effect pigments: Reflecks™ MultiDimensions for vibrant shades that shift depending on the angle of view
Red to purple, purple to blue to teal – Reflecks MultiDimensions, the new shimmering effect pigments from BASF Cosmetic Solutions, appear first in one color, then in another, depending on the angle of vision. The latest technology for borosilicate pigments enables the production of decorative cosmetics with new shimmering effects. Eyeshadows, nail polishes and lipsticks containing effect pigments like BASF’s Reflecks MultiDimensions are sure to attract attention.

Quicklift™ by BASF Beauty Care Solutions lifts for tauter skin
Quicklift, the glucose-based polymer by BASF Beauty Care Solutions, acts like a facelift without the surgeon’s knife. The active substance tautens and smoothes the skin quicker than conventional products. The product is textured for rapid absorption and leaves no film on the skin. The tautening effect lasts longer and the skin becomes softer through regular use.