IHOP Serves Up New Website
LAGUNA HILLS, Calif. - FrontGate Creative, a leading Southern California interactive and graphic design agency, has launched a new website for IHOP Corp. The new website redefines the company’s online branding with new interactive features, improved navigation and additional images that reflect today’s IHOP. The site is supported by an extensive content management architecture.
“This is the most extensive site development we have executed for IHOP" said Keith Pape, Vice President and Senior Partner of FrontGate Creative. “We worked closely with IHOP to develop a new website that improves the guest experience and gives IHOP the flexibility to change the site at a moment’s notice.”
In addition to obvious graphic and structural changes, one of the key features added for IHOP was a new content management system. This new system allows IHOP to easily update and grow its site with minimal outside assistance from technology vendors. IHOP can keep its site fresh with new content and promotions, helping to save both time and money for the company.
“We are fortunate to have a creative and forward thinking interactive partner in FrontGate Creative,” said Patrick Lenow, Director, Communications for IHOP Corp. “The team understood that our site needed to reflect the changes that have taken place at IHOP over the last few years. Online guests can now see the new look of our restaurants, the ongoing evolution of our menu, and images of the team members that are delivering on our commitment to service across the nation.”
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