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Hampton hotels celebrate innovation and creativity with national “Proud to be a Bedhead” recognition


Hampton, the national brand of more than 1400 mid-priced Hampton Inn and Hampton Inn & Suites hotels, has announced that it has been recognized by the Promotion Marketing Association (PMA) at the association’s annual Reggie Awards with the “Big Idea Chair” award presented by Yahoo! This award recognizes the most creative ideas in advertising and was presented for the hotel chain’s innovative “Proud to be a Bed Head” campaign. Hampton was also the recipient of a silver award for Interactive/Online/Wireless Promotion and a Bronze Award for Event Marketing.

The award was presented to Hampton Hotels at a gala held during PMA’s annual conference in Chicago. The Reggie Awards are dedicated to recognizing superior promotional thinking, creativity, execution and results across the full spectrum of promotional/integrated marketing.

“Big Idea Chair” Award – by Yahoo!
The Hampton, brand’s “Proud To Be A Bed Head” campaign
Silver Award - Interactive/Online/Wireless Promotion (No budgetary parameters)
Hampton Inn & Suites hotels “Proud To Be A Bed Head” campaign
Bronze Award - Event Marketing (No budgetary parameters)
Hampton Inns “Proud To Be A Bed Head” campaign

Developed by Draftfcb and Hall Event Group, the “Proud to Be a Bed Head” program was built through a truly integrated agency effort that used a combination of traditional and non-traditional mediums to support the 360-degree-marketing plan spanning television, print, Internet, direct mail, experiential and public relations.

“Through this campaign, we wanted to turn our travelers into Bed Heads who can get a great night of sleep while away from home and enjoy the gleeful, rumpled look of sleeping soundly - and that is exactly what this campaign accomplished,” said Judy Christa-Cathey, vice president, Hampton brand marketing. “We are delighted with this recognition from the Promotion Marketing Association, and we look forward to launching more innovative and exciting campaigns in the years to come.”

In addition to these distinguished honors at the Reggie Awards, the “Proud to Be a Bed Head” campaign was also recognized at the RACie Awards held in Chicago, where Hampton took Silver in the “Innovation category.”

About Hampton Hotels
Hampton, which includes Hampton Inn and Hampton Inn & Suites hotels, is a mid-priced leader in the lodging segment. Hampton is part of Hilton Hotels Corporation, the leading global hospitality company, with more than 2,900 hotels and 500,000 rooms in 78 countries and territories, including 105,000 team members worldwide. The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton and The Waldorf Astoria Collection. The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity. Hilton Hotels Corporation’s sponsorship of the U.S. Olympic Team will extend through the 2008 Olympic and Paralympic Games in Beijing, China, and includes the 2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team.


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