AMPP Unveils Multi-Platform Buy For Advertisers And Picks DoubleClick Rich Media To Deliver Its Daily Flash, Video Ads
AMPP Media Corp., a new video and rich media advertising network, today announced that advertisers, for the first time, can purchase ad space to appear on three platforms—Web, mobile and in/outdoor flat screens—in one buy. AMPP has selected DoubleClick Rich Media to deliver its 25 million plus daily Flash and video ads. AMPP’s ADvantage Network (www.amppmedia.com) expands the options of current offerings by bridging the gap within the fragmented digital landscape, enabling advertisers to reach consumers wherever they are by targeting and sponsoring video content relevant to consumer interests on three platforms.
Through the use of the DoubleClick DART® ad management platform, AMPP Media’s syndication network distributes premium rich media ad units across a broadband ad network reaching 80 million unique users each month.
“Advertisers and media buyers need the simplicity of sending and controlling one message across multi-channels to reach those fast-moving eyeballs,” said AMPP’s Founder and CEO, Chris Churchill, “With DoubleClick Rich Media, we are able to target, track and serve the richest quality ads to customers online, either through our video player or with high impact and effective rich media units. DoubleClick’s sophisticated reporting and measurement enables advertisers to track campaign effectiveness and allows for adjustments in real time.”
According to a recent study of online video ad placements, DoubleClick reported that click-through rates for online video ads range from 0.4 percent to 0.74 percent, depending on the online video format, nearly four times the rate of 0.1 percent and 0.2 percent for GIF or JPG image ads (March 2007).
“We are thrilled that AMPP Media has chosen DoubleClick Rich Media,” said Ari Paparo, vice president of rich media at DoubleClick. “Using DoubleClick, AMPP Media gives its customers a solution to design and serve rich media ads and measure campaign effectiveness through sophisticated reporting capabilities.”
“We have made it easy for advertisers to reach consumers with much more engaging ad units that make the difference between entertaining and annoying brand experiences,” Churchill added. “Because we syndicate across premium publishers, we can deliver both quality users and the necessary reach to make it compelling.”
An early pioneer in syndication, Churchill began his online advertising career at Ask Jeeves, now ask.com, where he was instrumental in launching the syndication group. In 2002, he founded search marketing firm Fathom Online, leaving there in 2006 to build AMPP Media. AMPP Media’s Executive Team includes an experienced group of advertising and online professionals:
Executive Vice-President, Business Development, Gilbert M. Orser, formerly Director, Business Development at Fathom Online.
Vice-President, Sales and Marketing Angela Lee Reynolds, formerly managed online and print, Western Region, National Geographic Society.
Vice-President National Sales Richard H. Johnson, formerly, the Sales Director, ValueClick Media.
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