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Oracle Support for BlackBerry® Handsets for Siebel Wireless


REDWOOD SHORES, Calif. - Oracle has announced Oracle Siebel Wireless support for Blackberry(r) smartphones from Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM), bringing Oracle’s market-leading CRM applications and capabilities to BlackBerry users. With Siebel Wireless on the BlackBerry platform, enterprises can now provide their mobile workforce with access to important, real-time CRM data while on the go.

“The BlackBerry platform provides a robust and multifaceted solution for supporting mobile workers in the field and CRM applications are important from both strategic and operational perspectives,” said Jeff McDowell, VP Global Alliances at Research In Motion. “Siebel Wireless on BlackBerry smartphones allows field personnel to stay connected to up-to-date customer information and to help enhance overall customer satisfaction.”

“CRM is becoming a primary use of mobile and wireless technology among enterprises,” said Mary Wardley, research vice president, CRM Applications, at IDC. “By utilizing mobile CRM, users have access to real-time customer data, enabling them to increase sales efficiencies and be productive when they are in the field.”

Oracle’s Siebel Wireless for BlackBerry enables enterprises to easily extend valuable CRM data to executives, sales teams and field services engineers who rely on their BlackBerry smartphones to conduct real-time communications and transactions. Providing wireless access to the latest CRM data available will allow stakeholders to provide more effective customer service and more efficient customer prospecting when in the field.

With instant access to important business information, BlackBerry users are even more productive and can make valuable use of their time out of the office. In addition to having access to corporate email, phone and other applications, users can manage all aspects of customer interactions, service tasks, assess critical corporate data and collaborate more effectively with other team members. These advantages translate directly to lower costs, more profitable and predictable revenue growth, and higher quality customer interactions. Leveraging Oracle Siebel’s multi-channel capabilities, users can push notifications or data to any user via the BlackBerry push-based email, voice and SMS text messaging channels. Furthermore, IT departments can take advantage of the BlackBerry(r) Enterprise Server’s over-the-air application management and deployment to help simplify integration and maintenance as mobile applications evolve.

“Oracle Siebel Wireless for BlackBerry has become a valuable and critical tool for our sales teams as they now have access to our customer and lead data wherever they are,” said Kevin Campbell, senior manager of IT Development at Cbeyond, a managed services provider to small businesses. “As a result, we have increased our sales efficiency and improved the accuracy of our prospecting process by leveraging the Siebel Wireless platform and the ease of the BlackBerry solution.”

“Used by thousands of organizations with millions of subscribers around the world, the BlackBerry wireless solution has become a revolutionary mobile tool that enables professionals to stay connected wherever they go,” said Oracle Vice President of CRM Strategy Mike Betzer. “Coupled with the increasing amount of time the workforce spends in the field and closer to the customer, Siebel Wireless for BlackBerry is a necessary application for enterprises to conduct business with a customer-centric approach, anytime, anywhere.”


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