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BASF launches innovation podcast


Germany - BASF is launching with immediate effect a podcast service for science- and research-based innovation topics. Two services will be available, in English and German, on BASF’s website: the monthly series “Chemistry of Innovations” looks at the topics of tomorrow and the weekly “The Chemical Reporter” answers questions about chemistry in our daily lives.

“We want to use the new podcast medium to make BASF’s innovations audible too”, says Christian Schubert, head of Corporate Communications at BASF Group. “We want to tell the public about the exciting topics coming out of our research and development labs – and make them entertaining too.” The two services have a different format and their topics are targeted at different user groups.

“Chemistry of Innovations” podcast takes a look at the future
The audio magazine “Chemistry of Innovations” presents in detail new developments and new technologies from BASF’s research activities. The first episode looks at the construction of energy saving homes that help to combat climate change. In an easy-to-understand, informative and entertaining way, the podcasts describe how chemistry helps to shape our future. Each episode is around ten minutes long and is aimed at a scientifically interested, broad public.

“The Chemical Reporter” looks at chemistry in our daily lives
In short clips, “The Chemical Reporter” provides answers to questions about chemistry in our everyday lives. The series kicks off with the question “what makes a non-iron shirt wrinkle free?”. Listeners can also ask questions via a dedicated email address, which will be answered during the series.

A podcast is an audio file that users can listen and subscribe to via the Internet – a kind of portable radio program. Users can listen to BASF’s podcast service directly via BASF’s website or subscribe via podcast portals:


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