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Customer Effective Shares Success Message at Convergence 2007


Greenville, SC - - April 10, 2007 - - Customer Effective, a Microsoft Gold Certified Partner and provider of Microsoft Dynamics CRM, recently presented insights of their business before a peer group at Microsoft’s annual event, Convergence 2007, held in San Diego, California. Invited by the Microsoft executive team to present during the CRM Super Session on Partner Day, Customer Effective president Scott Millwood highlighted the company’s unique approach for driving CRM adoption and showcased several client success stories. Millwood stressed the importance of leveraging best practices and setting clear project expectations in order to achieve successful CRM implementations. Millwood’s address followed Microsoft’s Brad Wilson, General Manager of CRM, who provided a CRM market outlook summary to kick-off the partner presentations.

Nearly 9,000 attendees came to Convergence 2007 which marked the 11th year for the event. As the premier Microsoft Dynamics event, Convergence brings together customers, partners, team members and industry experts in an environment to discuss solutions, address business needs and establish community connections.

“Presenting alongside Microsoft is an honor and to do so before a select group of peer companies is a privilege,” says Scott Millwood, president of Customer Effective. “CRM is our only focus and Microsoft recognizes that as do our customers. Having an opportunity to share our client engagement and project implementation approach at a prestigious event like Convergence is appreciated. We highly value our strong affiliation with Microsoft and the customer relationships that have been established through their channels.”

About Customer Effective

Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft CRM, the company has been engaged in well over 100 Microsoft CRM implementation and development projects. For more information, visit

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