Que Lindo! Credit Union Marketing Agency Expands Services to Address Latino Market
Stockton, CA April 2, 2007 – Credit Union Marketing Agency, Andermahr & Company, has expanded its services to include Spanish language translation services and targeted cross-cultural marketing services for the commercial and financial industry.
“It has been a long time coming,” said Andermahr CEO Anthony Mannor. “We have been carefully researching and developing the tools necessary to reach out to this community in a culturally relevant and inclusive manner for about 3 years”. Andermahr & Company is approaching the 40 million people of Mexican, Central and South American heritage living in the United States. “Being in the central valley has been a great help to our efforts. ” Mr. Mannor states, “It was a natural fit for us. And now what we have developed in Stockton as a community will affect Latino communities all over the country.”
Andermahr & Company has been providing marketing and design services for the financial industry for over 25 years. “We specialize in bank and credit union marketing” Tony continues “This is an industry that must begin devoting a specific part of their marketing and communication resources to make themselves available to the Latino community.
The marketing services provided by Andermahr & Company are not only translation services or bilingual ads. “They require a complete restructuring of the methodology of communication and imagery” Tony explains. “We use images in a completely different way. The American Latino community is not necessarily looking to be blasted by messages in Spanish only. It is OK to have the message in English, but maybe the image is that of a professional Latino family in a luxury car on their way to a Quinceañera (a celebration of a girl’s 15th birthday) where the product is a personal loan for a gift or an auto loan for the family. This is the marketing for the next generation of Americans.”
For over 25 years, Andermahr & Company has worked with a diverse group of clients. With over 320 state and national awards for cutting-edge and effective marketing, Andermahr & Company has the expertise and experience to take your company to the next level.
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