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2007 JavaOne Conference Opens More Possibilities for Attendees Through Business Day and Blu-ray Disc/Cable Day


Sun Microsystems, Inc. (NASDAQ: SUNW), today announced that in addition to the 250 conference sessions, 117 BOFs and 15 Hands-on-Labs, the 2007 conference will offer two special one-day tracks - Java Technology Business Day and Java Technology in TV: Blu-ray Disc and Cable Day.

Java Technology Business Day - Tuesday, May 8th
This special event is designed for business and marketing leaders at companies delivering Java technology-based products, content and services. Sessions will cover business issues pertaining to the Java platform including:

Open Source Java Technology: Business Opportunities and Risks
Marketing, Branding and Certification Programs Demystified
Partnering to Win
New and Improved Services
In addition, Anne Thomas-Manes, the Burton Group’s Vice President and Research Director for Application Platform Strategies, will be hosting a special panel discussion on maximizing ROI in the Java platform ecosystem.

Business Day attendees will also gain admission to Tuesday morning’s General Session with Rich Green, executive vice president, Software at Sun, plus access to the JavaOne Pavilion and the evening reception on Tuesday. More information on Business Day can be found at:

Java Technology in TV: Blu-ray Disc and Cable Day - Thursday, May 10th
In recognition of the tremendous rate of growth for Java technology in the television market and the skyrocketing demand for developers in this area, the 2007 JavaOne conference will feature a special track of sessions and events around digital television software technologies and markets. Produced in conjunction with CableLabs and major motion picture studios, Blu-ray Disc and Cable Day will feature topics including:

A kickoff presentation detailing the current status and future prospects for the OpenCable Application Platform (OCAP) and Blu-ray Disc technologies
An overview of OCAP technical features and API’s
A detailed discussion of how to develop OCAP applications
The roadmap for future interactive services on cable TV
Producing Blu-ray Java (BD-J) software titles for Hollywood
The role of Java technology in Internet Protocol Television (IPTV)
Blu-ray Disc and Cable Day attendees will also gain admission to Thursday evening’s JavaOne conference After Dark event and Friday morning’s General Session with James Gosling, vice president and Sun Fellow. More information on Blu-ray Disc and Cable Day can be found at:

More than 60 exhibitors and the following cosponsors will be participating in the 2007 JavaOne conference:

Platinum - Intel, Motorola, Oracle
Gold - AMD, BEA, IBM, NAVTEQ, Nokia, SAP
Silver -- InterSystems, Parasoft, Sprint, Terracotta
Members of the Sun Developer Network (SDN Program) can start preparing for the 2007 JavaOne conference by reviewing the sessions from last year’s conference. SDN Program members get full access to JavaOne conference multimedia sessions and PDFs. Information on the SDN Program is available at

About the JavaOne Conference

Located at Moscone Center in San Francisco, May 8-11, the annual JavaOne conference is one of the leading events for Java technology developers. Established in 1996, the Conference provides technology enthusiasts the opportunity to learn about the latest technology innovations with Java technology, scripting, Open Source, Web 2.0 and more. Developers get hands-on experience with the technology, can network with their peers, and have the opportunity to network directly with technology experts from technology industry leaders. For more information about the JavaOne conference, visit

About Sun Microsystems, Inc.
A singular vision -- “The Network Is The Computer” -- guides Sun in the development of technologies that power the world’s most important markets. Sun’s philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at


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