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Ricoh Introduces New Advertising Campaign To Highlight Company Innovation And Dependability


Ricoh Americas Corporation, the leading provider of digital office equipment, today introduced a new advertising campaign that demonstrates how Ricoh’s advanced document products and solutions help customers move their ideas into the spotlight. The “I am Your Idea” campaign ties into Ricoh’s dependability strategy and continues the campaign theme of moving ideas forward. For the fourth consecutive year, Ricoh will maintain its strong presence in the pre-, post- and in game broadcasts of Major League Baseball throughout the entire 2007 season.
Individual 30-second spots within the “I am Your Idea” campaign focus on Ricoh’s overall line of advanced products and solutions, its award-winning line of color products and its new line of high-volume printers, copiers and multifunction products (MFPs). Ricoh is the sponsor of Major League Baseball for broadcasts on FOX Sports Net, the YES Network and SportsNet NY, which represents 27 teams in 23 markets. More than 5,000 commercials will run over a six-month period beginning April 2, 2007.

“The ‘I am Your Idea’ campaign is focused on our ultimate message to our customers that Ricoh provides tangible and effective business solutions. With the ads running during Major League Baseball broadcasts, we are confident they will be a home run for Ricoh,” said Sam Ichioka, chairman & CEO of Ricoh Americas Corporation.

Created by Gigante Vaz Partners, Inc., the “I am Your Idea” campaign shifts the focus from systems to the real product of business - ideas - and shows how Ricoh’s advanced document management products and solutions help transform ideas from concepts into powerful business tools. This campaign continues the message of Ricoh dependability, as well as the likeability and human elements that have been the core of Ricoh’s “Moving Ideas Forward” strategy. Incorporating humanity and emotional connection have been the cornerstones of Ricoh advertising over the years and have played a large role in helping the company achieve significant increases in both awareness and purchase consideration.

Introduced by Ricoh in 2002, the “Moving Ideas Forward” strategy is based on the acknowledgment that Information Technology (IT) professionals, who now exert a tremendous amount of influence on office product purchases, are looking for providers to contribute real business value in a dependable way. Ricoh delivers on the latter by helping to move their customers’ ideas forward – dependably.

About Gigante Vaz Partners

Gigante Vaz Partners is a full service agency that has helped build strong and meaningful brand identities for brands through compelling and powerful creative that creates a unique link to the consumer. For more information about Gigante Vaz Partners access their web site at

About Ricoh Americas Corporation

Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 71-year-old leading supplier of office automation equipment and electronics, with fiscal year 2005 sales in excess of $17 billion, a 5.6 percent increase over the previous year.

Ricoh Americas Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh’s line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh’s document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Americas Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2005, Ricoh Corporation sales exceeded $3 billion, an increase of 8.1 percent over the previous year.

Information about Ricoh’s complete range of products and services can be accessed on the World Wide Web at


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