BigBand Networks Announces Six New Digital Video Customers in China
Operators in Jiangsu, Guangdong and Anhui Provinces deploy BigBand’s BMR® to deliver digital television
BEIJING, CCBN Exhibition and Conference, March 30, 2007—BigBand Networks, Inc. (NASDAQ: BBND), a leading provider of broadband multimedia infrastructure for video, voice and data, today announced that six Chinese cable operators are deploying the company’s Broadband Multimedia Services Router (BMR®) to process and deliver digital video. The operators are Wuxi Cable TV and Changshu Cable TV in Jiangsu province; Jieyang Cable TV and Qingyuan Cable TV in Guangdong province; and Hefei Cable TV and Huaibei Cable TV in Anhui province.
“The migration to digital TV services is a very important initiative in China,” said Wei Hongbin, director of Jieyang Cable. “BigBand Networks’ extensive experience and innovation with digital video has really been a significant help to our effort. The BMR’s ‘headend-in-a-box’ capabilities make it a good solution to manage and deliver digital video on Chinese cable networks.”
The six Chinese operators are using BigBand’s BMR to collect TV programming from a range of sources and apply a number of technical processes to improve picture quality and ensure efficient delivery over coaxial cable. BigBand Networks has developed a number of technology solutions—such as digital TV management—that allow operators to deliver digital programming more efficiently, at a lower cost and with better quality over their existing networks.
“BigBand Networks’ BMR is a great solution for us because it is so flexible,” said Mr. Zhang Jin, vice general manager of Hefei Cable TV. “BigBand’s platform provides key digital processing functions we need today, and the comfort that we can add more advanced digital video management functions in the future through software upgrades. The BMR can help us manage our digital migration from beginning to end.”
BigBand Networks’ customer wins in China come at a time when it is also increasing its presence in the world’s most populous nation. The company opened its fourth office in China this month—a research and development facility in Shenzhen, in Guangdong province—detailed in a separate announcement today.
“We’ve devoted considerable resources to develop technology that can help the Chinese cable industry migrate to digital video, and we’re excited to see that technology receive such an enthusiastic reception among Chinese operators,” said Ray Fitzgerald, BigBand’s vice president and business unit leader—international cable video. “Our technology is designed to improve the quality, efficiency and ease-of-delivery of digital TV.”
BigBand Networks’ cable video solutions enable a wide array of services, including digital broadcasting, HDTV, local advertising, interactive TV and video-on-demand. For additional information about the BMR and BigBand’s cable video solutions, visit http://www.bigbandnet.com/cable_video.php.
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