EchoStar and Google Partner on New TV Advertising System

First of its kind partnership will deliver more relevant ads to EchoStar’s millions of subscribers.
EchoStar Communications Corporation (NASDAQ: DISH) and Google (NASDAQ: GOOG) announced today that the companies have entered into a partnership agreement to introduce the first automated system for buying, selling, delivering and measuring television ads on EchoStar DISH Network’s 125 national satellite programming networks. Google will have access to a portion of DISH Network’s advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google.

This partnership extends Google’s current advertising platform to a national TV audience with the aim to deliver more relevant and measurable ads. EchoStar and Google are working together to provide automated online campaign planning, scheduling, delivery and measurement of ads on the DISH Network.

“DISH Network is focused on improving all aspects of our business, and advertising is no exception,” said Charlie Ergen, Chief Executive Officer, EchoStar. “Through this groundbreaking partnership with Google, we are confident we will be able to bring increased efficiencies to DISH Network’s advertising sales and more accurate, up-to-date viewer measurement with easily accessible online reporting to advertisers.”

“Our partnership with EchoStar is important for us as we begin to offer a TV advertising platform broadly,” said Eric Schmidt, Chief Executive Officer, Google. “We think we can add value to this important medium by delivering more relevant ads to viewers, providing better accountability for advertisers and better monetize inventory for TV operators and programmers. EchoStar, with its focus on technological innovation and its dedication to improving end user experience, is a great partner for us as we move forward to accomplish these goals.”