WIRED and Xerox Offering Personalized Covers for Subscribers
NEW YORK - Inspired by WIRED Magazine’s July cover story on the future of personalization, WIRED Media is executing its first integrated marketing program by collaborating with long time advertising partner Xerox Corporation (NYSE: XRX) to offer subscribers the opportunity to put their own photo on the cover of WIRED.
Magazine subscribers will be encouraged to go online and upload a 4x6 inch photo. The first 5,000 WIRED subscribers to participate will receive in the mail the July issue of the magazine with their image on the cover.
After the first 5,000 subscribers create their personalized cover, anyone, not just WIRED subscribers, will be able to go to the online site that provides a tool for users to create their own WIRED cover. Users will be able to submit a photograph, change the headline and change the color palette. These covers can be printed or e-mailed, but will not be on the July WIRED cover.
“WIRED is always looking for ways to partner with advertisers and showcase innovative brands,” said Drew Schutte, Publishing Director of WIRED MEDIA. “The mission of both the magazine and WIRED.com is to be the first word in how technology is changing the world. This innovative program built for Xerox is exactly the kind of opportunity we can now offer.”
The innovative digital printing technology that will produce the personalized color covers comes from the Xerox iGen3™ 110 Digital Production Press, along with the cross media capabilities from PersonalEffect™ software, the flagship product of Xerox’s newly acquired company XMPie. “This powerful combination of Xerox’s digital image quality with XMPie personalization and WIRED Magazine’s focus on leading technology makes this project a showcase demonstrating the power of personalized digital printing,” said Quincy Allen, president, Xerox Production Systems Group.
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