Advertising.com to Provide Ad Management Services for NBC Universal and News Corporation’s Strategic Alliance
AOL, NBC Universal and News Corporation today announced that Advertising.com Inc., a wholly owned subsidiary of AOL, will be the advertising management services partner for the companies’ recently announced strategic alliance. Through this alliance, News Corporation and NBC Universal will launch the largest Internet video distribution network ever assembled, featuring full-length programming, movies and clips representing premium content from at least a dozen networks and two major film studios.
Under the agreement, Advertising.com will provide comprehensive display and video advertising management and fulfillment for the new video site and for the dedicated video player embedded on that site as well as across its distribution partners. Advertising.com will leverage its Lightningcast video ad serving platform to deliver and manage advertising to support the thousands of hours of full-length programming, movies and clips that will be available across the network.
George Kliavkoff, NBC Universal Chief Digital Officer and interim leader of the newly announced strategic alliance, said, “The cross-platform nature and expansive reach of this new alliance make Advertising.com the right candidate to provide ad management services.”
“We’re pleased to assist this groundbreaking new alliance with advertising fulfillment and inventory monetization,” said Lynda Clarizio, president of Advertising.com. “Not only will this new video network offer consumers access to an unprecedented catalog of top-notch programming, it will also provide advertisers with an online opportunity on par with the best in television and movie advertising.”
The new alliance promises to offer innovative advertising sales opportunities. Sales of the extensive advertising inventory, adjacent to thousands of hours of video programming and spread across a network of distribution partners, will be shared between the new alliance and its media partners. In addition, display and video advertising inventory not utilized by the site’s direct sales teams will be monetized by Advertising.com.
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs the country’s largest Internet access business, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc. (NYSE:TWX), AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.
Advertising.com, a wholly owned subsidiary of AOL LLC, is the largest, most experienced network in the industry. We reach more unique visitors than any other online property. We harness this extensive reach via our comprehensive, fully integrated suite of online marketing solutions, which include display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions are powered by our industry-leading technologies, including our award-winning AdLearn® optimization platform and our LeadBack® suite of behavioral targeting solutions.
About NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
About News Corporation
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of December 31, 2006 of approximately US$59 billion and total annual revenues of approximately US$27 billion. News Corporation is a diversified international media and entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.