MEET THE ROBINSONS in 3-D at a Theatre Near You
DEDHAM, Mass. - National Amusements, Inc. and REAL D, the leader in the delivery of premier 3-D experiences, are set to roll-out 20 additional digital 3-D projection systems in select theatres. Currently, National Amusements circuit features 24 locations with 25 screens and brings the total of National Amusements 3D 2K projection systems to 44 locations on 45 screens. The installations will be completed for the opening of Disney’s animated feature film, MEET THE ROBINSONS in REAL D and will bring over 50% of National’s locations into the realm of Digital 3D, the highest percent of any major USA circuit.
“We are pleased to be able to bring the excitement of REAL D 3-D technology to an even larger number of our patrons, and just in time to enjoy this new Disney film,” said Shari E. Redstone, President, National Amusements. “This great 3-D technology allows National Amusements to bring patrons a broader range of unique film and entertainment programming options such as live sports and concert performances, building on our goal to make our theatres a community entertainment destination.”
The REAL D 3-D installations complement National Amusements efforts to bring state-of-the art digital cinema to their patrons. The company is participating in Technicolor Digital Cinema’s beta test of state-of-the-art digital projection equipment in 14 National Amusements sites, reaching 120 screens in select locations. This will bring National’s total Digital Cinema presentation capability to a total of 165 Screens in it’s U.S. locations. They have also recently signed a multiyear agreement with Screenvision to install its digital pre-show system on more than 1,000 of National Amusements’ domestic screens.
“By adding another 20 3-D locations in time for MEET THE ROBINSONS, National Amusements continues to show their commitment to elevating the movie-going experience,” said Michael V. Lewis, Chairman and CEO of REAL D. “We are thrilled to be working with an industry leader to make digital 3-D a truly mainstream experience available to mass audiences.”
Disney’s MEET THE ROBINSONS in 3-D will be released in the REAL D Cinema format. REAL D’s seamless perception of depth causes viewers to forget about the screen and opens up a world of perspective and detail so rich and lifelike they want to reach out and touch it.
For the digital 3D presentation of MEET THE ROBINSONS, audience members will receive comfortable, lightweight glasses enabling them to view the film in the REAL D Cinema format. REAL D Cinema glasses for MEET THE ROBINSONS are styled like classic sunglasses and are included with a movie ticket purchase. Unlike traditional anaglyph 3D, REAL D Cinema uses state-of-the-art digital cinema technology to eliminate eye fatigue and ensure that moviegoers enjoy the most comfortable 3D viewing experience possible.
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