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Geocell Picks Telenity’s Video Ringback Tone (RBT) Solution for 3G Service


Geocell Celebrates its 10 Year Anniversary with Deployment of Canvas® VideoMail and Demonstration of One of World’s First Video Ringback Tone Solutions

Monroe, CT --Telenity (, a leading provider of next generation converged services platforms and applications for communications networks, announced today that Geocell, mobile operator in Georgia and a joint venture company of Fintur Holdings BV, has chosen Telenity’s next generation video-enabled Canvas® CoolRings™, personalized Video Ringback Tone application for deployment in its 3G network after a successful demonstration during its 10 year anniversary celebrations. Telenity also successfully deployed its Canvas VideoMail application in Geocell’s network.

Ringback tones (RBT) replace the traditional ringing, busy or call waiting tones callers hear while waiting for their call to be answered. Canvas CoolRings takes personalized RBT to a new level by combining customizable video and audio content in a multimedia-rich way.

Subscribers of the Canvas CoolRings service can:

-Personalize their communications with a variety of multimedia content: music videos, celebrity clips, personal messages, infotainment clips or promotional messages
-Assign different video RBT to different callers or a groups of callers Select a variety of video RBT for their callers based on date, day or time
Gift video content to other subscribers Receive flexible SMS notifications for new video content availability
-The user-friendly Canvas CoolRings supports Web, WAP, SMS, and Interactive Video Portal (IVP) interfaces. It supports numerous content types and can be integrated with Telenity’s content management platform or a third party solution to allow secure and independent management of multiple content providers.
“We deployed the video mail service and successfully demonstrated first video RBT service for 3G network from Telenity during our 10th year anniversary,” said Osman Turan, General Manager at Geocell. “We will continue to offer our subscribers best in class 3G services that improve their every day communications and allow them to personalize their mobile experience with video-rich content. Telenity has always been one partner we can trust on to provide us with such next generation value added services.”

Haydar Kizildag, Chief Technology Officer added, “Thanks to the technological capabilities and expertise provided by Telenity, Geocell has proven its leadership position in technology and innovation in the region with ground-breaking value added services.”

“Audio RBT continue to grow in popularity all around the world. Video RBT build on this momentum and allow operators to offer a medium for self-expression while increasing revenues and maintaining customer base,” said Dilip Singh, CEO at Telenity. “Geocell is a valued customer and we are delighted to partner with them on 3G converged value added services.”


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