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Activision Publishing Signs Exclusive Deal with Live Nation


Activision to Develop Video Games Based on Monster Jam

SANTA MONICA, Calif., Mar 22, 2007 (BUSINESS WIRE) -- Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI), announced today that it has signed a multi-year agreement which grants the company exclusive worldwide rights to develop and distribute video games on all platforms based on Live Nation’s (NYSE: LYV) Monster Jam series.

The first game under the terms of the agreement is expected to be available at retail stores worldwide this holiday and will bring to life all of the intense action of the Monster Jam live events. Featured in the game will be 20 of the world’s top monster trucks on the Monster Jam circuit, including Grave Digger(R), Maximum Destruction(R), Monster Mutt(R), and El Toro Loco(R).

“Activision is excited to be partnering with Live Nation to bring Monster Jam to video game fans,” stated David Oxford, General Manager, Activision Publishing, Inc. “Monster Jam is an exhilarating live event and we are sure that we can make it come to life in a video game with just as much thrill and excitement.”

“We feel we have found a partner in Activision that shares our vision for both an authentic Monster Jam game that will appeal to the core Monster Jam fans, and a game which will also appeal to gamers by going above and way beyond anything we could do at the live events; it will have it all,” said Charlie Mancuso, President, Live Nation - Motor Sports. “Activision’s strong relationships with retailers in addition to their strategic marketing and promotional direction for the game were key in our decision to partner with them. We are looking forward to the launch of the game this holiday, and Monster Jam fans and video-gamers alike should rest assured that an outstanding video game is in the works.”


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