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AMD Promotes Industry Standards and Interoperability with New Testing Tools for Desktop and Mobile Manageability


Working to free the industry from the constraints of proprietary architectures and making it easier than ever for customers to manage today’s increasingly diverse IT environments, AMD today announced new interoperability testing tools, codenamed “SIMFIRE,” to help speed the adoption of the recently announced Desktop and mobile Architecture for System Hardware (“DASH”) specification. Addressing the need to shorten the time between the introduction of a new standard and the availability of interoperable solutions for end users, the new tools from AMD are immediately available to vendors to help accelerate interoperable solutions for DASH ─ web-services based desktop and mobile client management standards announced last week by the Distributed Management Task Force, Inc. (“DMTF”).

“AMD recognizes that management interoperability is a core concern for end users, and we share our ecosystem partners’ belief that this is best addressed through open standards like DASH,” said Ben Williams, vice president, Commercial Strategy and Solutions. “Management interoperability directly addresses the costs and complexity of IT management by providing a common way for systems to access and exchange management information across the entire IT infrastructure. This increases flexibility and choice for our customers, while helping them lower overall total cost of ownership and more effectively respond to business needs.”

By enabling vendors to test their management applications and system implementations for DASH standards, the SIMFIRE tools, which will help facilitate the availability of interoperable desktop and notebook computers from multiple vendors, are designed to allow existing IT infrastructures to seamlessly and predictably manage their hardware assets.

This effort expands AMD’s strategy to leverage an open standards-based approach to implementing security, virtualization and manageability features in successive generations of AMD64 technology. An active member of the DMTF and a major contributor to the DASH specification, AMD is working to provide open and extensible software tools to partners by enabling a framework for enhanced IT platform management and security. The SIMFIRE tools are based on an open test framework, called Open Test Manager, which is part of the Open Web Services for Management (“WS-Management”) project, to which AMD has already contributed numerous test cases, utilities and enhancements.

“Microsoft has been a strong supporter of the DMTF and applauds the efforts by companies such as AMD that take a leading role in the development of management standards such as DASH and WS-Man,” said Larry Orecklin, general manager of System Center Marketing at Microsoft Corp. “Moreover, AMD’s additional contribution of testing and interoperability tools as well as its work to make WS-Man part of its server reference platform helps all vendors bring standards-based solutions to market more quickly, which benefits our customers.”

At the Microsoft Management Summit (“MMS”) 2007, held this week in San Diego, Calif., in the AMD booth # 513, AMD and partners are showcasing a number of solutions that demonstrate DASH manageability on AMD platforms as well as the SIMFIRE testing tools.

Through a system jointly developed by AMD, Microsoft, Avocent, Tyan and Renesas, AMD is demonstrating server management via WS-Management, utilizing an Open Platform Management Architecture (“OPMA”) management sub-system and System Center Operations Manager 2007.

OPMA, an AMD-led standard, specifies a common system interface between a server platform and management subsystem. Also in the AMD booth, automated IT services management company Embotics is demonstrating how their autonomics software running in a virtualized environment on AMD64 technology-based systems enhances system security by helping to make systems management more tamper-resistant.

Also at MMS, Broadcom is demonstrating an AMD64 technology-based Dell OptiPlex 740 desktop managed through DASH.

“Both Broadcom and AMD have contributed extensively to the development of the DMTF DASH specification, which both companies agree is key to delivering interoperable management to our IT customers, helping enable flexibility while lowering TCO,” said Greg Young, vice president and general manager of Broadcom’s High-Speed Controller line of business. “Broadcom is also pleased with AMD’s significant contribution to the industry in developing the SIMFIRE tools for DASH. These testing tools will allow us to deliver high quality DASH solutions to market more quickly.”

AMD is also demonstrating DASH firmware from Avocent, the IT operations and infrastructure management solutions provider.

“Industry-standard compliance enables our customers to build interoperable systems management solutions, which is key to our drive for scalable, standardized systems in the data center,” said Dave Perry, executive vice president, Avocent Corp. “Customers will realize increased efficiencies and reduced costs as a result of using Avocent’s DASH and WS-Management firmware on the industry-leading AMD platform.”

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit

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