TV Ecosystem Launching for the Mobile Generation
SOUTHAMPTON, England - TANDBERG Television (OSE:TAT) will launch a unique, end-to-end system solution for Mobile TV at NAB 2007. At the core, the new TANDBERG mPlexTM media processing platform offers industry leading performance with eight times the density of current mobile TV solutions and employs proven TANDBERG Television technologies, such as constant and variable bitrate (CBR & VBR) MPEG-4 AVC encoding, native IP processing and flexible architectures for VBR control and mobile-specific scrambling. The addition of mPlex into a system solution that incorporates new and existing TANDBERG Television products uniquely enables the companyís customers to extend their subscriber offer, grow revenues and reduce churn through the deployment of TANDBERG Televisionís broad ecosystem for Mobile TV.
Throughout its history, TANDBERG Televisionís best-in-class solutions have made the company the global leader in video compression and have enabled it to provide video expertise across a range of platforms including terrestrial, satellite, cable, IPTV and telco networks. Now these technologies - which include scrambling, statistical VBR encoding, advanced architectures, content simulcast and overall system management with automated redundancy - have been applied to the mobile world to produce a highly efficient ecosystem for broadcasting to mobile devices such as mobile phones, media players, in-car systems and laptops.
Additional to the mPlexTM media processing core are TANDBERG Television professional receivers for reception, UDCast IPE-10TM for DVB-H IPE, time slicing and MPE-FEC, SFN (single frequency networks) and transmission network adaptation including ATM/IP telco networks or DVB-S/S2 satellite modulation. At the remote transmitter site, the TANDBERG Television solution provides reception and network adaptation, as well as content regionalization and customization including SFN re-adaptation and time slicing.
ďIn-Stat forecasts more than 120 million mobile TV viewers by the end of the decade and we believe that the next two years will see significant roll-out of mobile TV infrastructure. We are excited to be launching a complete mobile TV solution that will enable broadcast and mobile network operators to efficiently introduce high quality mobile TV services. TANDBERG Televisionís market leading track record in digital video with best-in-class video quality in ultra-low bandwidth has enabled us to create a highly flexible mobile TV ecosystem that is unique in the market,Ē says Simon Frost, business development director for Mobile TV at TANDBERG Television.
The new mPlex encoder/transcoder provides market leading video encoding performance in MPEG-4 AVC Baseline Profile delivering superior picture quality at bandwidths of 200-300 kbit/s or below, for low resolution, reduced frame rate video services. Pre-processing is a patented skill of TANDBERG Television and is adapted for use in advancing video quality with a multitude of feed types. The power of CBR encoding is also greatly enhanced with the addition of TANDBERG Televisionís dominance in VBR encoding; typically delivering a 30% increase in spectral efficiency. In Mobile TV this means additional channels, maximizing utilization of precious bandwidth and allowing operators to increase revenue and reduce customer churn.
Unlike competing systems, the extensive dynamic encoding of VBR channels is integrated with the IPE-10 encapsulator for DVB-H without proprietary control signaling or penalty. Like the award-winning iPlexTM IPTV head-end, the mPlex is capable of streaming identical programming to multiple network interfaces simultaneously, i.e. Gigabit Ethernet with native video and audio into RTP (DVB-H), into MPEG-2 TS, ATM, or ASI, offering service providers a high degree of flexibility and air interface choices. This truly converged head-end architecture simultaneously supports the same content processed for multiple delivery platforms and reception devices; from HD on the big screen, through to SD for IPTV and cable, and low resolution for Mobile TV. One device can finally feed all, without penalty or compromise in performance.
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