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Schawk Digital Solutions Unveils New Suite Of Light Applications


Schawk Digital Solutions, Inc., a division of Schawk, Inc., (NYSE: SGK), the world’s leading provider of knowledge-based brand image management solutions to Fortune 500 companies, announced today the release of a new suite of light applications designed for the advertising, entertainment and retail industries.

The new product suite consists of three applications: enVision, MediaLink and Retail Performance and Campaign Manager. Each has been purpose-built, is extensible and can work synergistically with other products from Schawk Digital Solutions, such as BLUETM.

The applications offer advertising agencies, entertainment companies and retail organizations powerful, yet affordable, solutions to manage their brand-related assets and the metrics that surround them. By leveraging the technologies that Schawk Digital Solutions used to create its industry-leading product for the consumer products packaging industry, these new applications help other organizations transform their competitive capabilities.

“Through close partnership with over 80 of our clients around the globe, we have designed, built and introduced a new suite of solutions that help our clients achieve greater efficiency, speed, and control around the management of their branded content,” said David Frederick, global managing director for Schawk Digital Solutions. “These are tools that can help improve a company’s competitive marketplace agility.”

enVision is a web-based software application that provides access to pre-authorized and approved ad copy, graphics, ad templates, content and pricing, all delivered in high resolution print-ready PDFs.

Media Link is a high volume image- and rich-media editing, management and distribution software solution. All activities associated with staging images, ingestion/population, editing and correction, and management retrieval are all combined within the Media Link framework.

Retail Performance & Campaign Manager is a dynamic retail and campaign management tool that enables clients to engage in inventory management, budget and campaign management, promotion planning, fulfillment and storage of campaign assets, and KPI reporting.

“As part of our aggressive pursuit of innovation, we are constantly seeking ways in which we can help our global clients achieve demonstrable return on their investments and efficiency,” added Frederick. “The ability to deliver fully responsive technology and brand solutions to our clients through the development and implementation of innovative technology solutions will enable Schawk to further accelerate the value and return on investment its clients expect from a comprehensive global solution.”


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