Consumer Technology Veteran Phil Carpenter to Lead Allison & Partners
SAN FRANCISCO - Allison & Partners, a national independent communications firm, has announced Phil Carpenter as general manager of its San Francisco office. He will lead the office and its new business initiatives in the areas of consumer, professional services, consumer technology and nonprofit and government affairs.
“The Bay Area market is strong, growing and continues to diversify,” said Scott Allison, CEO of Allison & Partners. “Phil’s experience and expertise will provide opportunities for the firm as a whole and will add a new dimension to our consumer technology experience in particular.”
“I view public relations as one of the most effective and efficient elements of the marketing mix,” Carpenter said. “Allison & Partners has built a strong portfolio of clients across multiple sectors, and I look forward to working with these companies to maximize the impact of their PR investment.”
Prior to joining Allison & Partners, Carpenter served as Vice President of Marketing for Simply Hired, a popular search engine for job seekers. Before that, he was Vice President of Corporate Marketing for SideStep, the company that created the travel search category. He has also held senior marketing management roles at RemarQ, PointCast, Intuit and Mozart Systems. At Regis McKenna, Inc., he developed marketing and communications strategies for companies such as IBM, Software AG and Texas Instruments.
Carpenter is the author of eBrands: Building an Internet Business at Breakneck Speed (Harvard Business School Press) and has taught marketing classes for the Stanford University Continuing Studies Program. He received an M.B.A. from the Harvard Business School and a B.A. from Stanford University.
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