Offline Americans Believe Internet Has Little Value
DALLAS - Twenty-nine percent of all U.S. households, over thirty-million homes, do not have Internet access and do not intend to subscribe to an Internet service over the next 12 months, according to Parks Associates’ National Technology Scan.
This nationwide project, now in its second year, found the main professed cause for non-subscribers is not economic but a low perceived value of the Internet. Forty-four percent of these households say they are not interested in anything on the Internet, and just twenty-two-percent say they cannot afford a computer or the cost of Internet service.
National Technology Scan also found that in 2006, broadband penetration increased from forty-two-percent to fifty-two-percent, with roughly one-half of new subscribers being converted dial-up users and the other half households that previously had no access. “The industry continues to chip away at the core of non-subscribers but has a ways to go,” said John Barrett, director of research at Parks Associates. “Entertainment applications will be the key. If anything will pull in the holdouts, it’s going to be applications that make the Internet more akin to pay TV.”
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