VetStoreRx Educates Pet Owners About Pet-Foods Recall

ANNAPOLIS, Md. - VetStoreRx, the first online pharmacy partner for veterinarians, is helping educate pet owners about the recent recall of wet foods for dogs and cats manufactured by Menu Foods.

VetStoreRx is providing information through a unique Web-based platform that helps veterinarians maintain regular contact with pet owners about issues related to pet health and safety. So far, VetStoreRx has reached hundreds of thousands of its customers across the United States.

In 2006, during an even larger pet food recall, VetStoreRx quickly mobilized its customer care team to reach both veterinary clinics and consumers potentially affected by the recall. The VetStoreRx model provides direct consumer contact on veterinarians’ behalf via the Web or by telephone or fax.

“While only two of the pet food brands we distribute are included in this recall, VetStoreRx knows the important role that pets play in our customers’ lives,” said Betsy DeLomba, DVM, VetStore RX technical services director. “We want them to be informed about products that affect their pets’ health, whether or not we provide them.”

Iams and Eukanuba are the only brands currently distributed through VetStoreRx with products being recalled and the products carry a 100 percent guarantee.

VetStoreRx, which delivers pharmaceuticals and pet care products directly to consumers’ homes, encourages consumers to contact their veterinarian if they have concerns or questions about their pet’s health, DeLomba said.

“We know that veterinarians are the most trusted and reliable source of information for pet owners,” she said. “Our job is to support this important relationship.”