Rockstar Games Appoints Alex Moullé-Berteaux as Head of Marketing
Rockstar Games, the universally-renowned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced the appointment of Alex Moullé-Berteaux as Head of Marketing, effective immediately.
Mr. Moullé-Berteaux brings a wealth of marketing experience to Rockstar Games. Mr. Moullé-Berteaux comes to Rockstar Games from TBWA/Media Arts Lab in Los Angeles, where he was most recently Worldwide Group Account Director for the Apple account. At TBWA, Mr. Moullé-Berteaux was leading the development of worldwide marketing campaigns for Mac, iPod, iTunes and iPhone.
“We are very excited to bring Alex on board,” said Sam Houser, Founder and Executive Producer of Rockstar Games. “The creative, marketing, and branding experience Alex brings, as well as his background in the technology and entertainment industries, will help us realize our mission to propel the compelling games we create to the center of the entertainment industry.”
“I have admired Rockstar Games for years and am proud to be joining the extraordinary group of creative and technology talent, responsible for building the industry’s leading publishing label,” added Mr. Moullé-Berteaux. “Rockstar Games is a uniquely positioned entertainment brand that has earned incredible loyalty from its audience based on the company’s obsession with quality, integrity and innovation in the games they make. I am looking forward to leveraging my experience to continue to build the brand and bring Rockstar’s games to an ever-broader audience.”
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
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