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LaCie Partners with Axentra to extend Ethernet Disk Family with a Home Media Edition


Digital media anywhere, anytime in the home and beyond.

Hanover, Germany (CeBIT) March 20, 2007 — LaCie and Axentra today announced a partnership to deliver the industry’s first personal smart storage device for the home. The new LaCie Ethernet Disk, powered by Axentra HipServ, will easily save, sync and share digital media complete with whenever, wherever access from any web enabled device.

“LaCie is excited to partner with Axentra and deliver to our customers the next generation of digital storage solutions. Axentra‘s demonstrated vision has resulted in a robust and versatile platform. Axentra HipServ is years ahead of the competition in delivering simplicity and ease of use,” said Philippe Spruch, Chairman and CEO for LaCie. “Our goal is to provide storage solutions that help people easily manage their digital lives.”

The LaCie Ethernet Disk with HipServ is the centerpiece of the digital home, enabling users to store their personal content and share with family and friends, or enjoy in multiple locations throughout the home. It provides simple remote access from computers and mobile phones via a web interface. Incorporated into the HipServ platform is compliance with the leading industry standards, providing compatibility with the broadest range of devices on the market today including Windows/Mac computers, digital still and video cameras, MP3 players, digital video recorders, multimedia phones, Digital Media Players, IP enabled TVs, and more.

“As the number and variety of consumer digital devices expands, so too does the need for a non computer-based media server solution,” said Michael Greeson, Founder & CEO, The Diffusion Group. “LaCie’s Ethernet Disk with HipServ is an example of an innovative, easy-to-use, dedicated appliance that delivers the functionality to operate in the connected home.”

“The LaCie Ethernet Disk with HipServ will be the benchmark for simple and reliable consumer technology. It delivers the WOW, which many consumers have been asking for. We are delighted to partner with innovative companies that have similar visions of a simple, convenient and affordable way to enjoy the pleasures of a digital lifestyle,” said Marc-Antoine Benglia, CEO of Axentra. “Preserving personal content and sharing your photos and other personal media with friends and family anywhere in the world has never been easier.”

• Share content at home with family and friends around the world
• Stream your photos, music, and videos on digital media players
• Whenever, Wherever Simple Remote Access
• Back up and synchronize files from anywhere

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton, Porsche Design GmbH, Ora-Ïto and Karim Rashid make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431). For more information, visit

About Axentra
Axentra is the leading provider of digital media platforms for smart appliances. The HipServ platform is the home for your digital life. It is a simple, easy, unified media experience offered to OEM and Service Providers who want to offer the next generation appliances. HipServ offers a modular, scalable, solution that enable consumers to save, show, sync and share their digital media anytime anywhere, in the home and beyond. OEM and SPs can extend and with infrastructure based systems to deliver enhanced rich media experiences, offer additional products, targeted goods and services. Additional information is available at:

LaCie Media Contact:
Melissa Logan +1 (503) 844-4500

Axentra Media Contacts:
Ted Theocheung +1 (650) 331-0674

Axentra and HipServ are trademarks of Axentra. LaCie are trademarks of LaCie. All other product or service names are the property of their respective owners.


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