Bigmouthmedia recruits head of Finance Vertical from Tesco Personal Finance
Following a surge in sales and client wins, leading Search Engine Marketing (SEM) agency, bigmouthmedia has appointed Chris Cathcart as Senior Strategist - Finance. Cathcart joins from Tesco Personal Finance where he was involved in SEM, affiliates and media buying as well as helping develop a number of financial products, particularly online offerings for the past six years.
The appointment comes as bigmouthmedia; fresh from its merger with Global Media, forges ahead in the vertical-specific arena of Search Engine Marketing, developing internally expert teams in retail, travel and finance marketing online. Bigmouthmedia is now the largest independent search marketing company, with over 300 customers including Hilton, British Airways, AOL and Barclays. Global Media is the premier web marketing company for internationally focussed activities in Continental Europe and Asia. Bigmouthmedia is the leading Full Search agency in the UK, offering both paid search and search engine optimisation in multiple languages. This natural synergy has provided customers with a full service agency on an international basis for brands looking to optimise their online advertising and presence.
Speaking of the appointment, bigmouthmedia MD, Lyndsay Menzies said, “Chris brings with him a wealth of experience and knowledge in both the financial and marketing sectors, not to mention his enthusiasm which is paramount to working with bigmouthmedia. Already he is developing key client relationships and proving to be a real asset to the team.”
Cathcart will oversee the Finance vertical working on Clients such as Barclays, Admiral, and Direct Travel Insurance.
Cathcart added, “Bigmouthmedia have an enviable client list, especially in the finance sector and it has been a great opportunity to join a team where we are working with a long list of long term and happy clients.”
Bigmouthmedia employs more than 100 people with offices across the UK, and USA, in addition to a further 7 offices and 100+ staff under the Global Media brand across mainland Europe and Asia.
Notes to Editor:
Bigmouthmedia, part of the Global Media Group is a leading digital marketing agency based in the UK, Mainland Europe, Asia and the USA. With over 300 clients across all sectors, ranging from SME’s to major global brands, bigmouthmedia offers a range of search marketing services leveraged to offer its clients maximum return for their online investment.
Founded in 1997 by Steve Leach and Heather Luscombe, the company currently has offices in Edinburgh, Manchester, London and New York, and counts among its clients British Airways, MTV, Barclays, Tesco and Hilton. Parent company Global Media has a further 7 offices around the world and clients including AOL, lastminute.com and ebay. Bigmouthmedia was named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable” and “A real market leading service performed exceptionally well.”
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