The Ultimate Tailgate Party: A Hot Time With Char-Broil and Toyota ‘Grilling Secrets Tour’
COLUMBUS, Ga. - Folks will get grilling secrets from the pros and the opportunity to test drive the all-new Char-Broil TEC Series infrared grill and even get a look at the all-new 2007 Toyota Tundra over the next few months at Lowe’s. Toyota and Char-Broil are hitting the road for a 17-week grilling tour that will visit 210 Lowe’s stores nationwide, giving .
The Char-Broil Grilling Secrets Tour launches this month and features Char-Broil’s new TEC Series Grills. These grills allow backyard cooks and BBQ lovers to get the same quality results once only available to restaurant chefs – at an affordable price at less than $1,000. The Char-Broil TEC Series grills include the next-generation, glass-top infrared burner as well as conventional open-flame capabilities, allowing grillers to serve the juiciest, tastiest foods right at home.
“Cooking on a grill has truly become an art form, and our new grills raise the bar for results-driven chefs everywhere. We are proud to partner with a brand that is also committed to quality,” said Char-Broil Director of Marketing Thom Ward. “Bringing together two tailgating icons for this tour provides consumers with a unique experience.”
The Grilling Secrets Tour, which runs through July, has two separate routes. The first tour launches in Columbus, Ga. and heads southwest through Alabama, Louisiana, Mississippi, Texas, New Mexico, Arizona and then up the West Coast through California, Oregon and Washington. The second tour launches in Tampa, Fla. and heads up the East Coast with stops in Georgia, South Carolina, North Carolina, Virginia and New England.
At Lowe’s locations in each market, consumers will get a hands-on demonstration of the grill’s technology and get a peek at the all-new 2007 Toyota Tundra.
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