International Data Group Media Sites Now Offer News and Info on Mobile Devices
BOSTON - International Data Group is now offering news and information tailored for smartphones and mobile devices, the first technology media company in the US to offer content tailored for those devices.
All IDG online media properties in the US--cio.com, computerworld.com, csoonline.com, gamepro.com, infoworld.com, macworld.com, networkworld.com, and pcworld.com--are tuned for smartphones and mobile devices. When a consumer enters a standard URL on a device, the mDog system automatically brings the visitor to the site with the mobilized content.
“Our readers are some of the most mobile, technologically sophisticated consumers of news and information,” explained Bob Carrigan, president, IDG Communications. “We want to be out front in meeting their needs and learning how often they use and how much they rely on mobile content.” IDG will receive reports on how visitors are interacting with the sites. Carrigan said: “We selected mDog technology because it is the best available for rendering content and it allows us to sell advertising designed for the mobile reader.”
Keith Gerard, founder and president, mDog , said: “We are eager to work with IDG because of its leadership position in technology media. Technology users will now be able to obtain the information they want any time from both the IDG sites and from mdog.com.” Mdog technology is compatible with all wireless carriers and any web-enabled mobile equipment with a browser such as Blackberry, Treo, Windows Mobile, Sidekick, and most Nokia and Motorola Q handsets.
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