Weatherford International is 2007 Marketer of the Year
HOUSTON - Weatherford International Ltd., a Houston-based oilfield services company has been awarded 2007 Marketer of the Year by the American Marketing Association.
In total, 61 firms were nominated from a broad range of industries. A panel of local, independent business executives selected finalists from the nominees that represented some of the Houston’s best-performing organizations and institutions. Finalists from 18 leading Houston-area corporations were honored. Final judging was done by a panel of independent marketing executives from outside of the Houston market. From the slate of category finalists, Weatherford was selected as Houston’s Marketer of the Year.
“This is a tremendous honor for Weatherford and our marketing team, both of which have adapted to our fast-paced growth by developing marketing programs that not only reflect Weatherford’s ability to raise the bar beyond traditional oilfield marketing, but also across industry lines,” commented Christine McGee, Vice President of Marketing for Weatherford.
“AMA Houston is dedicated to supporting Houston’s vibrant marketing community by recognizing excellence in marketing planning, execution and results. While each finalist displayed excellence in marketing achievement, Weatherford’s marketing team demonstrated a superior and successful strategic approach to integrated marketing and brand development. Weatherford, and each of the finalists, provides an outstanding example to all Houston marketers of how to elevate the marketing profession within our own organizations,” stated Michelle Acosta, president of AMA Houston.
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