SAMSUNG Introduces the Newest Bluetooth® Headset Designed by Bang and Olufsen – WEP 420

With the launch of the newest Bluetooth® headsets,
Samsung aggressively targets the mobile phone accessory market

Hanover , Germany , March 19, 2007 – Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecommunication system showcased the high-class Bluetooth® Headset (WEP 420), designed by Bang & Olufsen, for the first time at CeBIT 2007 in Hanover , Germany .

Samsung has demonstrated its versatility in the mobile industry by targeting the rapidly-growing mobile accessory market with the launch of new Bluetooth® headsets. The latest Bluetooth® headsets are elegantly designed and have superb sound quality. At CeBIT 2007, Samsung’s designated a special booth do showcase Bluetooth® headsets, including the new products WEP 420 and WEP 500.

To offer simplistic design and usability, the WEP 420’s buttons are hidden behind a sliding cover. The special sliding cover blocks static to increase the overall sound quality of this exceptional headset. To enhance its value, the WEP 420 comes packaged with a uniquely designed charger cradle that may be used as an interior decoration item.

In addition, Samsung Electronics also showcased the newest Mini Bluetooth® Headset , the WEP500. Samsung emphasizes the compact size and distinctive design of the WEP500 for the first time at CeBIT 2007 . The new Samsung WEP 500 prides itself on an innovative design of round shapes and easy-to-use features.

In 2005, Samsung and Bang & Olufsen released ‘ Serene ’, the mobile phone that received the spotlight from media all across the globe with its exceptional design and simple beauty.

T he Samsung WEP 420 is available in March and WEP 500 will be launched within 2nd quarter 2007 in Europe and Asia .