All Natural Tortilla Chip to Expand Distribution Nationwide
NEWTON, Mass. - Sherbrooke Capital Partners, L.L.C., a venture capital fund focused on the health and wellness industry, has announced an investment in FoodShouldTasteGood™, Inc. (“FSTG”) FoodShouldTasteGood™ markets a line of all natural, unique tasting tortilla chips. FSTG’s product line consists of four flavors: Multigrain, Jalapeño, Chocolate, and Olive. Unlike other chips which are seasoned topically, FSTG’s chips are flavored by the wholesome ingredients with which they are made. The Multigrain chip contains flax, sunflower and sesame seeds, oat fiber, brown rice, quinoa and soy, and the Jalapeño chip is made with diced jalapeño peppers and crushed red peppers. The Chocolate chip is made with Dutch cocoa, cane sugar and sea salt, and the Olive chip is made with green and black olives, garlic and sea salt. All four flavors have achieved strong acceptance in the natural grocery, mainstream grocery, and club channels.
Founded in 2005 by Pete Lescoe, an entrepreneur in the natural food space, FSTG has built a solid base of distribution in the Northeast and has laid the foundation for national expansion. Capital raised via this transaction will be used to increase distribution and to build a sales and marketing team.
“This investment from Sherbrooke provides FoodShouldTasteGood™ with the capital and the expertise needed to build a premier brand in the tortilla chip space,” said Lescoe, CEO/Founder of FSTG. “I look forward to working with the Sherbrooke team to grow the company.”
As part of this transaction Cory Comstock, former CEO of Oregon Chai and now a General Partner of Sherbrooke Capital, will join FSTG’s board of directors, and will work closely with Lescoe to execute on the company’s growth strategy. Lescoe describes Comstock’s commitment to the company as invaluable. “Having access to Cory’s expertise is terrific. We are looking to replicate his success at Oregon Chai here at FoodShouldTasteGood™ and I look forward to working with him.”
Comstock also expressed enthusiasm about the opportunity. “We are very excited about our investment in FoodShouldTasteGood™ and I look forward to working with the company. Pete has developed a great brand and has built a solid base of distribution. FoodShouldTasteGood™ has a huge opportunity in front of it. Executing on the company’s growth strategy will be very rewarding for all of us.”
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