Hilton Introduces the "Hospitable Index"
BEVERLY HILLS, Calif. - Commemorating National Kindness Week and continuing its effort to bring common courtesy to the forefront, the Hilton Family of Hotels has introduced the hospitable Index - an online site that celebrates acts of kindness and hospitality across the globe.
The be hospitable Index is a further expression of the Hilton Family’s be hospitable® philosophy, stemming from company founder Conrad Hilton’s desire to “fill the earth with the light and warmth of hospitality.” Visitors to the site at www.behospitable.com are invited to share the good deeds and acts of kindness they witness, offer to others or receive, to help grow the Index in their communities. Some of the submitted stories will even be highlighted on the site as part of the be hospitable Show, an ongoing feature hosted by Brooke Channon, host of HGTV’s Sensible Chic. The Show spotlights courteous acts through live-action video, animations and reenactments in a series of short vignettes viewable on the behospitable.com home page.
“Our aim is to ensure that no good deed goes unmapped,” said Mary Beth Parks, vice president of marketing, Hilton Family of Hotels. “In addition to being hospitable to guests in our hotels, we want to further the spread of hospitality by helping to inspire acts of kindness and consideration in a chain reaction of good deeds across the world.”
be hospitable® is the philosophy shared by all nine hotel brands in the Hilton Family of Hotels. The message was introduced with newly designed internal communications and training materials and external marketing efforts in February 2006.
The Hilton Family of Hotels has carried the be hospitable philosophy into a variety of initiatives that touched team members and the global community. The company partnered with Ladies’ Home Journal and Habitat for Humanity to build homes in the Hurricane Katrina ravaged town of Slidell, Louisiana and produced its first-ever children’s book with acclaimed author, Todd Parr called, “be hospitable” to inspire young readers to be courteous and thoughtful. The hotelier made a generous donation of 10,000 “be hospitable” books to the non-profit organizations, Books for Kids Foundation and Reach Out and Read, whose missions are to promote literacy among disadvantaged children; and also made it even easier for members of its highly popular guest reward program, Hilton HHonors®, to convert their HHonors points and contribute to a variety of unique, non-profit, charitable organizations, called the Hilton Family Giving Back Program, at www.hiltonfamily.com/givingback.
Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with more than 2,800 hotels and 500,000 rooms in 78 countries and territories, including 105,000 team members worldwide.
The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton® and The Waldorf=Astoria Collection®.
The Hilton Family of Hotels adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.” The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable®. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.
Hilton Hotels Corporation’s sponsorship of the U.S. Olympic Team will extend through the 2008 Olympic and Paralympic Games in Beijing, China, and includes the 2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team.
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