Pussycat Dolls Claw Their Way to Second in Target Demos Against Tough Idol Competition

Despite facing tough competition this week from a two-hour American Idol, The CW’s new hit Pussycat Dolls Present: The Search for the Next Doll placed second among adults 18-34 (1.6/4), women 18-34 (2.3/6), teens (2.0/7) and female teens (3.0/10), according to preliminary live plus same day Nielsen ratings for Tuesday, March 13.

Pussycat Dolls recruited its own audience to the 9:00 hour, building on its Gilmore Girls encore lead-in by 60% in adults 18-34, 44% in women 18-34, 38% in adults 18-49, 33% in women 18-49, 100% in teens and 88% in female teens.

Pussycat Dolls continues to outperform The CW’s Tuesday 9:00p.m. time period by 23% in adults 18-34, 28% in women 18-34, 14% in women 18-49, 54% in teens and 50% in female teens.

Overall, The CW ranked second from 8:00-10:00 p.m. among women 18-34 (2.0/5), teens (1.5/5) and female teens (2.3/7).