Leading Brands, Inc. Natural Sports Drinks Gets Second Place Award In 2007 Beverage Innovation Awards

Leading Brands, Inc. (Nasdaq:LBIX), North America’s only fully integrated premium beverage company, is pleased to announce that its TREK(r) Natural Sports Drink was awarded 2nd place in the 2007 Beverage Innovation Awards, Functional Drink category.

Leading Brands VP of Marketing, Joanne Saunders said: “This award confirms that TREK(r) Natural Sports Drink is a product of choice among consumers searching for a functional beverage that delivers more than other brands.”

TREK(r) Natural Sports Drink is designed to naturally hydrate the body -- without adding undesirable ingredients such as high fructose corn syrup and artificial colors and flavors.

More than 120 entries from over 17 countries were judged for the awards. The committee searched for products that are genuinely innovative and establish a real point of difference with competitors.

Leading Brands distributes TREK(r) Natural Sports Drink throughout North America.