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AMA to Unveil New Branding Campaign; New Look, New Ad Campaign, Tighter Focus


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News Advisory:

AMA to Unveil New Branding Campaign; New Look, New Ad Campaign, Tighter Focus

DETAILS:

The American Medical Association (AMA) will unveil an ambitious, new brand strategy and campaign aimed at generating increased physician and public support, strengthening its role as one of the countryís most influential advocates for health care. Top AMA officials will reveal a new AMA logo, discuss the brand strategy, and unveil a national, multi-media advertising campaign being launched to support it. The AMA will introduce the effort to Americaís physicians during the groupís 154th Annual Meeting which runs June 18-22.

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NOTE:

This Event is for Credentialed Press Only

WHAT:

Press conference unveiling new AMA brand campaign

WHO:

John C. Nelson. M.D., M.P.H., AMA President

Michael D. Maves, M.D., M.B.A., AMA Executive Vice President and Chief Executive Officer

Gary C. Epstein, AMA Chief Marketing Officer

WHEN:

Thursday, June 16, at 10 a.m. (CT)

A continental breakfast will be available.

WHERE:

American Medical Association

Davis Room, 2nd floor

515 N. State Street

Chicago, Ill.

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NOTE:

DIAL-IN:

Media who cannot attend in person can register and listen to the press conference via a toll-free number: 888-307-2149. The password to enter the call is: 6742366 (then press pound sign)



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