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Captain Dís Sandra Clingan Smith is Back


NASHVILLE, Tenn. - Sandra Clingan Smith returns to Captain Dís Seafood as vice president of marketing, a job she held at the popular chain from 1995 to 1999.

ďItís wonderful to be back,Ē Smith said. ďThere are a lot of truly exciting things going on at Captain Dís and Iím proud to be part of a motivated team with ambitious plans for the brand and company.Ē

As vice president of marketing, Smith will direct brand development, print and broadcast advertising campaigns, promotions planning and local store marketing strategy. Smith will report to company president and COO David Head.

ďWeíre excited to have Sandy Smithís dynamic energy and creative leadership back at the helm of Captain Dís marketing efforts,Ē said David Head.

Smith comes to Captain Dís from EyeAmerica of Rocky Mount, North Carolina, where beginning in 1999 she created the role of marketing vice president for the rapidly growing eye care company. During her tenure at EyeAmerica, she led growth for the companyís vision centers, created the companyís first marketing plan and brand strategy, launched its ad campaign and created an online training program to enhance customer service.

At Captain Dís from 1995 to 1999, Smith had overall responsibility for a $12 million marketing budget that included the companyís advertising, promotions, local store marketing and menu development. During her tenure, Captain Dís generated an average 3 percent same-store sales growth over four years in a declining segment.

Before Captain Dís, Smith held various marketing positions at Hardeeís Food Systems, Inc. in Rocky Mount. She also was with The Quaker Oats Company in Chicago; Frito-Lay, Inc. in Dallas; and Louis Dreyfus Corporation in Minneapolis.

She is a BA graduate of Duke University in economics and has an MBA from Dukeís Fuqua School of Business.


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