The First Motostore in Latin America will open in Colombia
Motorola will introduce MOTOSTORE, its first own brand store in Latin America. The store, located at the ‘Santa Fe*’ Mall, is the first of a number of stores that the company will launch in the country.
As in the finest boutiques, Motorola Colombia enters the channel of own stores or MOTOSTORE, which will further connect Colombian consumers to the brand, allowing the company to be at the forefront of the new ways of consumption of cellular technology for Latin America, just like it happens in the China, South East Asia and Russia, where MOTOSTORE are part of the most important commercial conglomerates and stand out for their innovative design and interactive character, in a space where visitors can see experiencial technologies of projecting window scenes with celebrities like Maria Sharapova, to the most innovative designs in cellular phones and accessories; it is a unique opportunity to see them, touch them, feel them and, obviously, purchase them.
“The fact that Colombia is the first Latin American country with a stand alone MOTOSTORE fills us with pride and clearly shows once more the commitment and trust that Motorola has in our country. We are aware that more than a phone, Colombians seek in their devices an experience that meets their daily communications needs and reflects their lifestyle; MOTOSTORE is the place where Colombians will most profit from the experience of purchasing our cell phones and our Motorola products” said Juan Carlos Perdomo, Colombia Business Director.
According to the company, the Colombian user is searching for new spaces for learning about technology and cellular communication, to deepen his experience. The store, therefore, has 4 areas of hands-on experiences represented by circular icon modules, each with representative teams that characterize the Motorola portfolio. Thus, MOTOSTORE visitors can experience Motorola’s technological innovation and experiment within such areas: Music, Productivity, Creation & Sharing and Design, where store users will find the telephone that exactly fills their communication needs and their life style.
In addition, MOTOSTORE will be the best space for users to personalize their phones with screen protectors, ringtones, Mototatoos and engraving of their name in the phone. Furthermore, customers can learn about the uses, often unknown, that they can give their cell phones and about the accessories that make these telephones real mobile devices.
This MOTOSTORE experience, in addition to being strengthened by the basic technical service, will be guided by highly trained consultants that will help users closely experience the world of technology that only Motorola provides to its cell phone users.
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com/co
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