A New Intellectual Property Law Guide for Entrepreneurs and Non-Lawyers

NEW YORK - Fross Zelnick Lehrman & Zissu, a leading firm in the field of trademark, copyright, design and unfair competition law, has announced that firm partner, Larry Apolzon has co-authored with Fred Mostert “From Edison to iPod: Protect Your Ideas and Make Money,” a guide to demystifying intellectual property.

The book provides entrepreneurs, writers, artists, designers, musicians, inventors and other business professionals and creative people with practical information and tips to enable them to protect their creations. In everyday language, “From Edison to iPod” explains intellectual property including trademarks, copyrights, design patents, trade secrets and utility patents. In its review, Publishers Weekly noted, “The authors have boiled down their message so well that a single two-page chart serves as a terrific crib sheet for the entire resource.”

The publisher, DK Publishing, worked closely with the authors to present a varied and colorful display of creations that have become established icons accompanied by informative captions to inspire and guide the reader.

“One of the ‘golden rules’ that we set forth in the book is that ideas don’t put money in the bank and that creative entrepreneurs need to lay out their ideas and get them into action,” said Apolzon. “New products, content and brands are being introduced to the global marketplace overnight and making informed business decisions to efficiently and effectively safeguard such new creations is essential.”

Apolzon was elected to the partnership at Fross Zelnick in 1992. He counsels a broad spectrum of clients on the adoption, protection, use and enforcement of brands and new product and package designs. His clients range from major and independent record labels, celebrities and other media and entertainment ventures to luxury brand owners and manufacturers of an array of consumer products.

Co-author, Fred Mostert, is Chief Intellectual Property Counsel of the Richemont Group of Companies in London. The two authors have been colleagues for over 20 years and first worked together as associates at Fross Zelnick.

“From Edison to iPod: Protect Your Ideas and Make Money” [ISBN: 978-0-7566-2602-0] was released this month by DK Publishing, which is part of Penguin Group, the second-largest English-language trade book publisher in the world. The book is now available at bookstores and online book retailers.