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Panasonic and Leica announce development of first Leica D Lens with Range up to 300 mm


Panasonic and Leica Camera today announced that they have launched the development of a new Leica D large-diameter telephoto zoom lens, specifically designed for Panasonicís first digital SLR camera, the LUMIX DMC-L1 and other Four Thirds System compatible digital SLR cameras. The new LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ lens will also feature Panasonicís MEGA O.I.S. (Optical Image Stabilizer) and become the first Leica D lens with range up to 300mm*.

The new large-diameter 10.7x telephoto zoom lens, which meets Leicaís stringent quality and performance standards will be just as light and compact as the previously released LEICA D VARIO-ELMARIT 14-50mm/ F2.8-3.5 ASPH. MEGA O.I.S. lens, but provide a considerably longer telephoto range as a result of incorporating four aspherical lenses in the unit. The aspherical lenses and an ED (extra-low dispersion) lens will also improve optical performance of the lens by minimizing distortion, even at the 28mm wide end.

ďThis powerful new Leica D Lens will become the ideal lens for shooting with the Panasonic LUMIX DMC-L1 in almost any condition because it will combine the lensí extraordinary zoom power with Panasonicís MEGA O.I.S technology,Ē said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. ďWith this lens, MEGA O.I.S. will deliver unparalleled telephoto shooting performance, especially when shooting without a tripod.Ē

Panasonicís MEGA O.I.S. also allows for slower shutter speed use and the ability to detect and correct hand-shake accurately using Panasonicís Venus Engine LSI, which will be incorporated into the lens. Additionally when the lens is mounted on the LUMIX DMC-L1, or the LEICA DIGILUX 3, photographers will be able to use the aperture ring provided and enjoy easy, intuitive shooting. This combination of an extended 28-300mm shooting range, Mega O.I.S., and an aperture ring for intuitive control makes the new lens perfect for capturing clear, beautiful, expressive images when shooting a wide variety of subjects and in a host of conditions.

Other features include:

-The First Leica D lens with Extra Silent Motor (XSM) Technology, which will assure quick, quiet control and exceptional responsiveness, accuracy and focusing stability.

-Minimum focus distance of 50 cm over the entire zoom range provides a maximum photographic magnification of 0.36x (35mm equivalent), which when combined with MEGA O.I.S. will allow for macro shots at the tele-end without using a tripod.

-A circular aperture diaphragm that produces an attractive smoothness in out-of-focus areas.

-Multiple lens coatings will minimize ghosts and flare and help deliver premium optical performance.

*35mm equivalent


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