Dutch Cancer Society Using NicCheck to Confirm Smoking Cessation
Blackstone, Massachusetts; 6/8/05 - Mossman Associates Inc. is pleased to announce that their NicCheckTM is being used by The Dutch Cancer Society for their annual Quit and Win Campaign.
Quit&Win is a practical, cost-effective evidence-based smoking cessation method for population-wide public health use. The International Quit&Win Campaign, originally organized in the framework of the WHO/CINDI program, is now an international network supported by the WHO and organized by The National Public Health Institute, KTL, Helsinki Finland. Quit&Win has proven to have the capability to reach more smokers and at a lower cost than most smoking cessation interventions. It has also proven to be applicable to different cultures. The success of the Quit&Win campaigns are assessed by standardized evaluation procedures, and follow-up studies have shown that after one year, on an average 20 % of the participants have remained tobacco free.
This stop-smoking-contest is conducted worldwide every two years by The National Public Health Institute, KTL, Helsinki Finland, however in the Netherlands there will be a contest every year organized under the same rules and conditions as the parent contest and overseen by The Dutch Cancer Society.
Ingrid van den Berg from the Dutch Cancer Society is quoted as saying,
“The Dutch Cancer Society is annually organizing a Quit&Win campaign. In May 2005, 3.695 smokers quit smoking in the Netherlands. Participants could win €1.000, if they quit smoking for at least a month. In order to check if the potential winners truly quit smoking during this period, we used NicCheck to confirm if they indeed were smoke free after a month.”
“We are proud to be able to contribute to a program designed to help those people trying to quit smoking, to ultimately succeed. Our NicCheck product can effectively be used to monitor a person’s nicotine consumption as they reduce their dependence, as well as, to verify total cessation”, notes Donald Mossman, President of Mossman Associates Inc.
More information on the contest can be reviewed at www.quitenwin.nl or http://www.quitandwin.org/fi/content/sisallot/contact/03links?C:D=54583&C:selres=54583 for the worldwide contest.
For more information contact:
Mossman Associates Inc.
30 Liberty Hill Dr.
Blackstone, MA 01504
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