Alcatel-Lucent premičres unified access to 3G and broadcast Mobile TV in Germany
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is demonstrating, for the first time in Germany, seamless access on a single device to a selection of Mobile TV channels delivered via either 3G or broadcast networks, including German language channels RTL Mobile TV, National Geographic Channel and Eurosport. This demonstration, which is taking place in Alcatel-Lucent’s premises in Stuttgart in front of representatives from German operators and TV broadcasters, is based on the new DVB-SH mobile broadcast standard using the S-Band.
Thanks to Alcatel-Lucent’s Mobile interactive TV solution, users are also able to interact with the content of all the 3G and broadcast Mobile TV channels available on the terminal. This achievement is opening the way to a truly interactive and personalized Mobile TV experience for the mass market and to the provisioning of new services offered as a complement to Mobile TV such as voting, content downloading or mobile commerce. These features also enable the delivery of personalized advertisements to mobile TV viewers.
For the first time in Germany, Alcatel-Lucent is also demonstrating plain broadcast Mobile TV in the S-Band using SAGEM myMobileTV handsets.
Olivier Coste, President of Alcatel-Lucent’s Mobile broadcast activities declared: “Germany is a key market for the roll-out of mass market Mobile TV in Europe. Following the adoption during 3GSM of DVB-SH by DVB Project and the EC Decision on the use of a harmonized 2.2 GHz spectrum for EU-wide hybrid Mobile TV services, our Stuttgart’s demonstration definitely positions Alcatel-Lucent’s Unlimited Mobile TV solution as a serious option for all operators willing to deploy their Mobile TV strategies in Europe.”
Unique DVB-SH features allowing reception quality enhancement under difficult and mobility conditions are demonstrated. The improved Mobile TV user experience made possible by these features will allow operators to offer a universal high-quality Mobile TV service that users are ready to pay for.
Alcatel-Lucent is committed to support service providers in delivering a truly converged TV experience. Alcatel-Lucent has already established a leading position in interactive TV services, and already enables TV, video and music services for more than 110 fixed and mobile service providers around the world.
Demonstrated DVB-SH technical features:
-Reception Antenna Diversity: a feature using two antennas inside the same mobile device, enabling improvements in the signal quality under difficult conditions;
-Improved Time Interleaving: a feature overcoming fading impairment, providing significant quality enhancement in mobility conditions.
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved adjusted proforma revenues of Euro 18.3 billion in 2006 and is incorporated in France, with executive offices located in Paris. [All figures exclude impact of activities to be transferred to Thales]. For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com
About Alcatel-Lucent’s “Unlimited Mobile TV solution”
Alcatel-Lucent’s “Unlimited Mobile TV” solution is based on the new DVB-SH (Satellite services to Handhelds) Mobile TV standard. It provides a combination of an unlimited number of unicast 3G-based Mobile TV channels with up to 90 broadcast Mobile TV channels in the S-Band (2.2 GHz) at 256kb/s. This solution is well-fitted to mass market Mobile TV as it can provide mobile users with a high-quality Mobile TV service wherever they are, outdoor or inside buildings, at the scale of one or several countries. The solution is compatible with 3G mobile telephony, extensively reusing existing cellular networks (sites, antennas and base stations). Thesolution is being developed by Alcatel-Lucent together with several industrial partners including Archos, DiBcom, NXP, Sagem Communication, Samsung Electronics, TeamCast and UDcast. For more information: http://www.alcatel-lucent.com/mobiletv
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